#44 From Hustle to Wealth: Financial Freedom on Your Terms with Watricia Shuler

Financial freedom isn’t about being a millionaire—it’s about understanding your money, setting goals, and making empowered decisions. Once you know better, you can build better.

In this episode of Brand Disruptors, I sat down with Watricia Shuler, a Financial Wellbeing Coach with Operation Hope, an entrepreneur, and a lifelong educator, to talk about money, mindset, and the power of financial literacy.

Watricia’s journey is one of resilience and reinvention. From her early days as a creative entrepreneur selling CDs and airbrushed t-shirts, to overcoming homelessness while pursuing her graduate studies, to building successful businesses and now coaching others in wealth building—her story is a powerful reminder that financial freedom isn’t reserved for the wealthy. It’s about access, education, and strategy.

Together, we dive into:

• How entrepreneurship shaped her views on money and independence
• Why financial literacy is a form of empowerment (and why everyone can participate)
• Practical steps to set financial goals, tackle debt, and start building wealth now
• The myths and fears that keep people from engaging with wealth building
• How community, education, and access to resources create lasting impact

If you’ve ever believed wealth building is “not for people like me,” this conversation will show you a new possibility. Watricia’s mission is clear: to demystify money and empower individuals to claim their financial wellbeing—no matter where they’re starting from.