#44 From Hustle to Wealth: Financial Freedom on Your Terms with Watricia Shuler

In this powerful episode of Brand Disruptors, Mia LaMotte is joined by Watricia Shuler—a Financial Wellbeing Coach, educator, and serial entrepreneur with deep roots in community, creativity, and economic empowerment.

From running concession stands as a kid to launching multiple businesses and living out of her car during one of her lowest seasons, Watricia’s journey is a testimony to resilience, reinvention, and rising with intention. Now, as the founder of Wyse Investment Group and a financial coach with Operation Hope, she’s on a mission to make financial literacy accessible and wealth possible—for everyone.

In this episode, they unpack:

• The truth about financial freedom: why it’s less about income and more about mindset + strategy
• Practical steps to build wealth—even if you’re starting with very little
• How Watricia turned her setbacks (including homelessness) into stepping stones for growth
• Why financial education is the most overlooked form of empowerment
• The three biggest money myths holding people back from living freely

Whether you're rebuilding, just getting started, or looking to grow generational wealth, Watricia brings wisdom, warmth, and real-life tools to help you take the next step. Tune in now for a conversation that’s real, relevant, and radically liberating.