Earlier this week I was talking to one of my clients about being a coach and the coaching industry. We talked about how she had a bad experience with a previous coach and was very wary of the title. I started to ask her a lot of questions about this experience. Then I thought, have you ever had a bad meal, a bad relationship, or a bad physician. Of course, she replied yes and I asked how is this any different?
While I realize there are bad people out there who are out of integrity and who lie about their credentials and capabilities (hello, have you met Donald Trump?), there are also some amazing people out there who are truly making a difference in the lives of others. And, I’d assert that coaches are probably making the most impact. Here’s why.
Coaches have the ability to be direct and cut to the chase. Most people who knew my mother knew that she was very keen but she’d also be dead on with her observations. In other words, she wouldn't sugar coat anything. I have that trait as well. As a coach, I do have the permission of my clients to go there and they are grateful that I do tell them the truth and I am straightforward. People hire coaches to see their blind spots and to help them overcome them.
Coaches also have the ability to transform lives. It could be a physical transformation but mostly I am talking about internal transformations. The kind of transformation that has my clients thinking, “Is this my life?” The kind of transformation that only occurs when you have somebody shifting your paradigm in real-time. Opening up a new way of thinking that literally creates a life worth living.
Many of us are walking around living out someone else's life because we are living from their context, ideals, and limitations. This is no way to live. It is actually more like living a slow death that is steeped in misery and scarcity thinking. I remember having a conversation with Sanford, my significant other, about the similarities of what he and I do. He is a surgeon and he literally saves lives with the work that he does. Keeping people alive physically is not a small feat. That is why doctors are revered by many. While I do not take those skills for granted, I believe there is more to merely breathing and existing. So doctors and coaches both have the ability to save lives.
You have to love your life and what you bring forth into the world every day- a coach helped me to get there, not a doctor. The coach saved my life and helped me to create one that I wanted to live. I grew up thinking that my life was going to be about lots of hard work, suffering with little glimmers of joy every now and then. Boy was I wrong. It wasn’t until I started doing the deep inner transformational work that I realized how much bullshit I had been taught about how life really works. The things that we are taught in school were based in all of the “isms'' that we are awakening to in the world today. We have gotten away from what really matters. That’s why this month, we are focusing on The Zone of Genius. If you’re wondering how you can find your zone of genius and live in it, join the Brand Disruptor’s Facebook Group to watch the replay of my live training on the topic. Join the group here.
Many of us have been told that we are NOT ENOUGH based on someone else's ideal of what is right and good. I am here to tell you, you are all that and a bag of chips. It’s time to harness your superpower and bring that forth into the world. What did you come here to do? Let’s talk about it. Message me on social media and let me know.
Looking forward to hearing what you have to say!