Podcast #4 Great Photos Begin With Intention

Have you ever wondered what makes a Brand Photographer successful?

Have you ever been interested in getting a shoot done for you and your brand? You’re going to love hearing my guest Wendy Yalom talk about her experience getting into Brand Photography and what her goal is to give to each one of her clients. 

Wendy saw a need that was inspired by Marie Forleo! She loved the way Marie represented herself, her streets, style and playfulness in her photos, and Wendy wanted to offer the same thing to her clients. It was an opportunity that she saw to not only continue doing her art of photography but also serve as a transformation for her clients.  

So many times people are uncomfortable being in front of a camera. Wendy works with high profile individuals who are kicking ass at life, powerful, and disruptors….until they get in front of a camera. She saw people disassociate and feel stressed. Her goal was to make her clients feel comfortable and connected.

Wendy now gives her clients an experience that leaves them feeling  empowered, able to be themselves, and be present. Being awake and present all the time is a part of Wendy’s spiritual path and to have that as a professional necessity is a huge win for her!

We discuss Wendy’s disruption during Covid, and how that has impacted her. She was able to draw back into herself, reflect and allow herself to think of the next chapter in life. Part of this is her new virtual photography course that she is excited to now be offering! Sign up now and get the early bird discount until August 20th!! (Click Here) 

If you are thinking of having a photo shoot done, we also discuss some important tips to look for before you book, how often you need to book and more. Grab a pen and paper, because you’re going to want to write all of these tips down! 

I hope you enjoy.

                             5 Rapid Fire Questions for Wendy

1. What is Your Mantra? - What we are living in is miraculous, and what is happening right now should be happening, and having faith and trust that it’s all for the greater good
2. What three words would you use to describe yourself or your brand? - Generosity, Enthusiasm, Presence
3. What is your least favorite mode of communication? - I can’t think of any, because I think they are all unique and valuable in different ways. 
4. What outfit makes you feel like a badass? - A pair of very fitted jeans with a fly sneaker that has a little bit of a lift, super cute top, great jewelry. That’s my work look and I feel like a bad-ass. If I’m out not working, I love a fitted skirt, a great t-shirt with again, great accessories. Every once in awhile, I’ll put on my yoga pants, with my yoga shirt, and feel like I’m totally owning it! 
5. What are your brand colors and why did you choose those? - What my brand really is, is the photos I take. So when I think about our colors it’s always just black and white. We want it to be simple and highlight the photo’s. Our clients that we serve have such a variety of colors that we just want our branding to be simple and elevate and emphasize the photography.

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You can view Full Transcript Here:

*Note- The Brand Disruptors Podcast is produced for the ear and made to be heard not read. We strongly encourage you to listen to the audio which includes emotion and emphasis that's not on the page. Transcripts are generated using a combination of speech recognition software and human transcribers and may contain errors. Please check the corresponding audio before quoting it in print.

Speaker 1 (00:01):
Hello, and welcome to brand disruptors. I am me LMR, and I want to welcome my guest, Wendy, Wendy, please tell the audience about you and how do we meet girl? I even, so I wouldn't great. First of all, let me just appreciate what a smart topic and what a cool thing to be discussing brand disruption. This is so on-brand for you. So I love it. So thank you. So I am Wendy alum and I am a I'm a world traveling personal brand photographer. And I think we met through Gina, if I'm correct through the divine living Academy, is that right? It is right. And we had like the fabulous photo shoot in New York. Like, and I almost broke my ankle. Right.

Speaker 2 (00:56):
I was like in somebody. Cause whenever I think of that day, I'm like

Speaker 1 (00:59):
Every single scene we did was incredible. Except for that one cross the street when I was going home, like the day of like, I was on such an adrenaline rush and it was having such an amazing time that it really didn't bother me. Cause we did that happened like right in the morning. Right? Hopefully. Well, we had done this incredible shoot. We'd done that cool shoot in your room. And then we'd done that Epic upstairs, penthouse all to ourselves, which was just so perfect for you. And then and then I think we went out and did that right before we headed to the, to lunge at that gorgeous spot. I mean, so it was like, it was this tiny little sandwich that was like in between so much amazingness. It was amazing. And like my ankle did not bother me at all that whole day, but do you know, I could barely walk when I went home, I had no idea the airport, my ankle got like this big and I was like, wait a minute. It didn't even bother me yesterday. And now it's, it was, it was a mess. And I was like, girl, you were owning it in the, in the heat.

Speaker 2 (02:07):
I mean, you didn't, it wasn't like after that you were just hanging out, like you were

Speaker 1 (02:11):
It's one of my favorite shots of you are those ones coming out of the Bacara with the sunglasses. Those are fun. A lab. Yeah, many great ones. So fun. But this is not about me. This is about you like photos, right? Wendy. I asked my guests like a couple of questions so people can get to know them and you know, it was just quick answers and then we'll get into like the real interview. But the first one is what is your mantra? Yeah. I love that. You asked this question and girl, honestly, my first one I read that I was like, what is not my mantra? I mean, I basically like I live my mantra,

Speaker 2 (02:51):
Sorry. I had to think about it. And they think that when I

Speaker 1 (02:54):
About the mantras, essentially all of them come down to that. Like th that what we

Speaker 3 (03:00):
Are living is miraculous and then everything is happening to you exactly. As it should be happening and having, having faith and trust that it's all happening for the greater good. So, you know, there's so many like ones that I use, but they all come down to that, that this, what a, what a miraculous journey we are all on together.

Speaker 1 (03:21):
Yeah. And I love the space that we're in right now. I know a lot of people are kind of frustrated and I get it, but what's going to be on the other side of this. I am so excited to see and be a part of

Speaker 3 (03:34):
Totally love. And I think that I feel the same way. It's like, it is so frightening. I know for a lot of people, and I know that there are many people who are genuinely struggling and going to having a really difficult time, both just practically and physically. And I also think that it is this huge collective reset where we're gonna, I look at, I think after this, the systems we've been a part of and see what worked and what didn't and what we might want to shift. I mean, that's my hope. I think that's what you're saying.

Speaker 1 (04:10):
Totally agree. I totally agree with you. Alright. So tell me three words that would describe your brand.

Speaker 3 (04:17):
I love, you know, when, one of the things that when I, when you said, so when I heard you were this question, you're about to ask, I loved it because you said your brand or you, and it's something I say to my clients all the time that it's like, you can always replace the words, their brand with you. So what I was thinking about this, I thought about, you know, for me, it's like generosity, enthusiasm, presence, you know, those three, if I could live every day with those three, if I died with people, say like the generous, present enthusiastic woman, she was like, I would feel satisfied. So,

Speaker 1 (04:55):
And I love that you talked about that. Cause a lot of people think that their brand and, and they are separate and they're not right. And I ask it that way because a lot of people don't know. Right. And I like to give them the option to, to answer.

Speaker 3 (05:10):
Yeah. I love that. I think you're right on. And I think that it's something that can, once we, as at least with the most of my clients who have personal brands like you do, you know, people want you, like, they want Mila month. They don't want the like version of what meal, Lamont things, her brand should be like, they want access to you. And so if your, if your brand can be a reflection of that in my book, you're succeeding and you're in. And also like your work life will be so much more satisfying.

Speaker 1 (05:38):
Absolutely. Absolutely. Absolutely. And I want to, I want to ask you something about transitions and things like that, but anyway, what did you have favorite? What is your least favorite mode of communication?

Speaker 3 (05:50):
What an unusual question. And honestly, I can't think of any, because I think that they are each so uniquely valuable in different ways that I don't think there's a, there's a least favorite. It depends on what you don't have one. Oh my God, what's yours. I hate email. You hate email. I hate email. I hate typing them. I hate replying to them. I hate getting them like so fast. Like for me, it's like email serves a very specific purpose. If it's, if it's important conversation I'd rather have on the phone, if it's a short one, I'd rather someone just text. I love getting letters in the mail. And I was like, I do too. I love to get a letter. Alright. One appearance. What makes you feel like a total bad ass? Okay, girl, I had to break it down to three because situations I was thinking of a very specific office.

Speaker 3 (06:49):
I mean, my go to is like a great pair of fitted jeans of pair of very fly sneakers with a little bit of a lift. Not, not like a heel, but a little bit of left, super cute fitted top great jewelry. Like I like that's my work book and I feel like a badass. And then if I'm out, I'm in the world, not working, like I love a fitted skirt. I I have this pair of brogues, like with a heel firm that I bought in Venice that are a little feminine and cute that I just love. So those are like a fitted skirt and a great fitted t-shirt and again, great jewelry, accessories, like total badass. And every once in a while, I'll put on like my yoga pants and my yoga tank and my sweatshirt, and I'll just be feeling myself and I'll be like, I am owning this. I'm like, well, we never catch windy in. Oh my God, you will probably never catch me in ruffles. Okay. Probably never catch me in a pair of heels. I mean, rarely I still own, I think two pair, but I can't remember the last time I put either Mon I just, Oh, it just makes me, it makes me want to, right now I'm just stretching my toes as we speak

Speaker 4 (08:04):
About the opposite. So

Speaker 3 (08:07):
I only wear shoes to the gym, like, like it's really hard to even put on a pair of shoes these days. Totally, totally girl. Totally. So, yeah. Yeah. All right. One more. So what are your brand colors and why did you choose them? Yeah. you know, my color, like when I think about my brand, what my brand really is, is the photos I take. And so it is when any, when I think about like our colors, it's always just black and white because we just want it to be so simple. We want to highlight the photos, the clients I get to serve have such a variety of color and style that like, we just want our branding to, you know, elevate and emphasize the photography.

Speaker 1 (08:57):
Yeah. Yeah. And it does like when you go to your website, I mean, those photos just, I mean, it's the first thing you see, right? You don't look at the logo and windy, you look at the photos of the women that are on there.

Speaker 3 (09:10):
Exactly, exactly. And there's so such variety, you know, it's like we want, I mean, they're all aesthetically mine. Like I think you can tell my estate, but in terms of like locations and style and color and just all of that, you know, it's like the types of people. And then there's just like, there's so much variety. We want that to really be like, we want people to feel, we want it to feel welcoming. Like I would, I want people to come there and just feel like they can see themselves in these photos.

Speaker 1 (09:39):
Well, speaking of seeing themselves and their photos, I remember when I sent you my mood board. Right. And one of the photos is actually one of the clients that you took a picture of, do you remember that? I was like, Oh my gosh. She's like, and I had no idea that that was one of your photos and you were, we were talking on the phone and you were like, Oh, this is so and so, Oh yeah, I remember that shot did it. And I was like, Oh my God, I didn't even know this picture. So tell me, like, tell me, how did you get into brand new photography?

Speaker 3 (10:14):
Yeah, it's so fun because I got into it through there being a need that was just burgeoning at the time. You know, at the time before, before I started doing this work, personal brand photography mostly were these, these like glam shots in a studio, a lots of hair, lots of makeup, body con dresses, you know, white background, lots of lights. It was like these, these, these glean shoots is what most people are using is as their, for their branding. Right? Most people who are running their own businesses. And and, and there was two things happen simultaneously. The first was, I had a couple of girlfriends who were coaches asked me to take their photos. Cause they wanted something that wasn't, they didn't want to have like the version of them as coach, but like they really wanted people to feel them through their photos.

Speaker 3 (11:11):
And so I did that, which was fun. And at the same time, Marie Forleo, who has such a big reach and has impacted so many people with her branding launched the first site where she was just like in the streets in New York. And it was like the first time somebody was doing who's had this kind of reach was doing something that felt like what we think of as today's brand new photography, but like her playful, her streets, her looks, you just felt her. And so those two things happened and I had been a photographer for a decade. So I was, I loved photography. I love the art of photography. I love the business of photography. And then most of the people in my, my social circle or into transformation and into coaching. And so it was this merger of these two worlds. One that had mostly just been personal because not a lot of my wedding clients were also happened to be, you know, transformation.

Speaker 2 (12:08):
So it's some 10, but not many. I tried a couple, but

Speaker 3 (12:11):
It was this moment where it was like, Oh, all this, there was this cool opportunity to do my art. And also not only be a part of that community of transformation, but orient my photo shoots in a way that, that serves as a transformation for my clients. Love that. Oh my God. Yes. Because I remember when, when we had our shoot, there were so many like stories to tell about that. But when we had our shoot, I had gotten in at like midnight the night before, cause I had missed my flight. All of my clothes were wrinkled. Like you came knocking on the door and I had just finished everything. And we were like, well, we were supposed to go over this yesterday, but look, we're going to do it now. And just having that moment where you were like, alright, what are our intentions for today? Super grounding. Yeah. Super grounding to come up with that girl. Well, because I, when I think of personal brand photography, that's really successful. It's brand photography that has us feel like we're sharing an honest moment with you. Like right now, like you and I connected. And the rub is that most of us, when a camera comes out, we dissociate because of our own because of like, we could get into it. Like, I mean, I think it could, it goes back to, yeah.

Speaker 2 (13:31):
If we're going to be honest, you know, it's like, it's also goes back to like our childhoods and parents wanting our photos.

Speaker 3 (13:37):
It was at our school. I mean, there's so much trauma around this. Yeah. Typically when a camera comes out, all of these clients who I work with who are kicking ass in the world, like confident, owning it, powerful, you know, disruptors, they get in front of a camera and it's like, I can not operate my arms, you know,

Speaker 2 (13:56):
Everything disappears. And so I knew that in order to get those photos

Speaker 3 (14:02):
Really natural, I needed to bring something that would help, that would allow us to drop in and connect in a way where you could just be yourself and feel yourself something that transcended those typical fears that people have when they're in front of the camera and allow them to be present. It's like that. One of my favorite things that I hear is I've got this, these two clients. I can remember who within the first few minutes of our photo shoot just looked at me and said, they almost use the exact same intonation. Like this is fun. Like they were, they were like so shocked. And so for me, that's it, it's like, I actually love doing that work. And I want us all to be present and awake all the time. It's part of my own spiritual path. So to have, to be able to have that also be part of my professional necessity. It was just such a huge win for me. Yeah. And it's, and it's,

Speaker 1 (14:56):
It's apparent too, when, when you see the photos, but even when you're actually in your space, like being around, you makes you want to have these better pictures because of your presence. Cause you're just like, you know, because you're there and you're present, then it makes the other person get present and, and be, you know, be ready.

Speaker 3 (15:17):
Totally. Isn't that the case. And I think so, you know, it's one of the things I, when I mentored photographers that they really struggle with sometimes because what they'll, what they want to do is follow the client's lead. But what they really need to do is lead the client into a place where they feel confident and grounded and like you're saying present. Exactly. So,

Speaker 1 (15:37):
Yeah. Yeah. Yeah. I also remember when we were on, like, when do you, we'll also give you the belt off of her waist. So, because I was, I don't know, it was just a crazy weekend. I didn't even bring the accessories that I wanted and I had to borrow Wendy's belt for one of my shots. Give me that belt. You have honors. You were like, okay. And you just, I mean, to me having those kinds of moments and having a photographer, that's flexible because I have been on the other side of the camera where I'm like, it didn't go that well, because there wasn't like a prep there wasn't this, this intention that the photographer said, and then you take care of all of the details. Like every last detail you take care of, for me, that was probably the, well, it was, it was like one of the best experiences, but it was definitely the best photography experience that I've had.

Speaker 3 (16:37):
I love hearing that girl. And I think that goes into part of what makes those days feel. So that allow you to actually show up and enjoy the day, because it's so easy when we're feeling nervous or uncertain about something to get, I think, hooked on the logistics and worry about the details. And I mean, I've been in the place where I've had my photos taken and like, I like you think I could like get through it, but I go straight into like, Oh, like the car and wait, is this outfit right? Oh, did I get, I forgot the eras. You know, it's just like, it's so easy. And that stuff ends up creating more, just mind chatter and distraction. And so, you know, part of what, and it's so fun. I mean, I got to tell you, it is so fun to just treat the women I work with to like an Epic day because I get to participate in it. And it's just, it's a joy. And then we're taking these gorgeous photos. We're in these beautiful locations, you know? It's yeah,

Speaker 1 (17:39):
Yeah. I'm going to have to get mine in Europe set up too, right? Yes. Because those pictures like that you've taken in, in Italy and in like, I'm just like, okay, I definitely got to put one of those.

Speaker 3 (17:53):
Okay. Which city you got to just tell me, like, what's the Mia is Lamont. Oh,

Speaker 1 (17:57):
Harris first, like my last name is on the Octa trial and I took a picture of it the last time when I was there. And Oh gosh. When I was landing in Paris, I felt like this, this hug and I had never felt like that going anywhere. Yeah. Yeah. We would definitely be doing it.

Speaker 3 (18:18):
So see that. I so see that.

Speaker 1 (18:22):
So what the hell have you been doing since COBIT hit? Like what are you, I mean, you know, I know that you travel all over the place to take these pictures. Like, what are you, how are you living?

Speaker 3 (18:34):
God, it's been really awesome love because I think like so many of us, it just, it

Speaker 1 (18:40):
Just got me out of my routine and reminded me

Speaker 3 (18:44):
Of what else I love about my life that I had forgotten. You know, there was a few things that really surprised me. I, not today, I live in San Francisco. And if anybody, if you or anybody out there knows what a San Francisco summer, it looks like it is so gloomy. So when we said it's not July, but certainly the first couple months of quarantine, like may I, there was just these beautiful hot sunny days and I've got this gorgeous deck and I would go and sit out there and read. I mean, it was like, I had forgotten what that felt like I slept in a bunch. I mean, there was, so I got to do all the things that my typical life doesn't have space for. And I got to feel like I just sort of got to drop back into myself and reflect and also think about my next chapter.

Speaker 3 (19:32):
And actually it was so interesting because that quiet made me think like, Oh, what do I want next for my life? Which I don't usually think about. Cause I'm so in it. So that was great. And of course I had, I designed a few cool things. I delivered this, this workshop that you were part of selfie assured, which I had so much fun. I've been thinking about that for like three years. And so finally covert made the perfect opportunity to create it. It was a lot of fun. Are you, are you selling that right now? I am selling it. Yes, yes,

Speaker 1 (20:03):
Sure. That we get links for that to put in the show notes.

Speaker 3 (20:06):
Okay. I will. I will. Yeah. It's so fun.

Speaker 1 (20:10):
And then what else did you create?

Speaker 3 (20:12):
Well, you know, I'm right today actually super excited because there is this very Swank camera company, a camera bag company, this woman who designs these just like she camera bags. Cause you know, as women, we don't want to be carrying around the flipping canvas. You know, we want to like carry something beautiful. And she just asked me about designing a bag for them. So I'm going to do a bag, that'll be the Wendy bag. And so I've been so into that. So the last 24 hours, I've been like, you know, screen grabbing and sketching. And how

Speaker 1 (20:48):
Much is that really fun. Really fun. I'm so jealous.

Speaker 3 (20:56):
Have Greg's. I mean, I don't know really how much range I have, but I'm definitely going to get ever more creative options than less.

Speaker 1 (21:05):
I'll have to come back and show us the bag and the one that they call the windy back. Cause I am super interested in it. I will totally show it to you. Yes. Yeah. Awesome. Awesome. Okay. So you're doing something with photographers right now. Yeah.

Speaker 3 (21:17):
Yes. Yes I am. So I've been met, I mentor photographers. I've been mentoring them for the last few years and I, over the last, maybe the last like three years I do two annual, I do two annual live masterclasses. So I get together a group of 10 photographers. We've done them in Chicago and New York. Oh no, not in New York. Sorry, Chicago, LA San Francisco, Florida. So we've like done these masterclasses, which were really fun, San Diego. And we had one scheduled for September, which of course is not happening. And so I designed a version of it. That's virtual,

Speaker 1 (21:56):
Which I'm so super pumped about.

Speaker 3 (21:59):
And it's like an eight week masterclass, the art and business of personal brand photography. And this, this course is so cool. I mean, I love it because I don't know about you, but I just love sharing stuff. I know.

Speaker 1 (22:13):
Yeah, yeah,

Speaker 3 (22:16):
Yeah. And designing ways to share it so that it's not just like me talking, but like me sharing exercises or perspectives or you know, like the work you do where you like incorporate what's the mindset behind this versus just like, and so that has been so fun and I just love, love working with photographers is really it's fun and yeah. So that's, that's coming up.

Speaker 1 (22:39):
So are you limiting the number of people? Is it full? Do you, do you have like what's going on?

Speaker 3 (22:45):
So we ha we are half full. We've got 20 we're limited at 40. And yeah. And there's still time to register. In fact, we just, this week announced this awesome bonus two awesome bonuses. I know, and there's also an early bird discount, so people can still, it's still early bird.

Speaker 1 (23:05):
Oh, awesome. So tell us when early bird expires and then we'll get the links and everything else for that too.

Speaker 3 (23:11):
Yes. August 20th expires August 20th. So probably when we, when this gets posted, it'll be the following week. Ish. Yes. Yes. And you can go personal brand photography.school. You can find it there. Oh, perfect. Perfect. Yeah. So what are people learning in this class? Oh girl. Oh my God. They're alerting. It's like, I gotta tell you it's a little bit of a fire hose.

Speaker 1 (23:37):
I can imagine. Cause you're trying to give them so much value. Right. But then they get overwhelmed with it because it's like, especially where they're off and all the things like, hopefully yeah.

Speaker 3 (23:49):
I'm so excited actually that we're doing it this way, because the way before is like, I would basically put all of this information into two days. So it would be like, you know, they would be saturated. And the thing, what I share in it is stuff that like it's stuff that you have to keep bringing to your business again and again, and it is, you know, like you hear what you need to hear you come back to what you need to come back to. But really the, the premise is like the three, I think of it as like three pillars of business, you know, marketing sales and fulfillment. And so when we think about marketing, what that is like how to talk about what you do as valuable beyond just the photos, how to understand what it is your clients actually want the beyond the photos, how to design the kind of experiences that I could offer my clients.

Speaker 3 (24:37):
So we start with that and then we talk about different, how to market. And like, I mean, just all the things that you talk about, like branding as being yourself, like how do you, you know, how do you like marketing is not a scary thing. It's really just sharing yourself and your business with the world and how to do that in a way that feels fun. And then teaching sales. And then of course teaching all the art, like how to approach shooting in five-star locations. How do you know photograph in the city? You've never been like how to position clients in a way that's flattering, but looks natural. You know? Like all of those kind of practical, what kind of photos most, most clients actually need when they're thinking about using them online. So it's just like, it's everything, it's everything.

Speaker 1 (25:18):
Yeah. It is everything. Cause I was just, well, when you were talking at first, I was like, Oh, it's for established photographers. But it sounds like if they want to get into brand photography, that this is also a good opportunity.

Speaker 3 (25:31):
Totally. I mean, what it is mainly as for, I have, I have the whole gamut. Like it's definitely not for people who are just starting and like getting into photography. As for people who've usually been paid to be photographers in some way, they know that this is a job. They want to have many of the photographers I work with are people who are photographers. But to them, what that means is that they have, they get paid to take pictures using their camera versus like having a business. Right. So it's like, right. It's like taking that leap from like friends hire me. And I'm, you know, to actually like, know you, like, how do you market? Like, how do you extend your reach? You know? So it's it's so it's it's

Speaker 1 (26:16):
Yeah. I love it. Oh my God. It sounds like it's going to be amazing. Be so

Speaker 3 (26:20):
I feel so excited or you can do it from anywhere. I can do it from anywhere

Speaker 1 (26:24):
It from anywhere. That's fun. That's really fun. That's right. So let me ask you this. If I were not me, but someone else, what did somebody in the audience was about to embark on looking for a personal brand photographer or doing a photo shoot? Like what, like what are like three tips that you would tell them?

Speaker 3 (26:44):
Yes. I mean the first one's obvious, like start looking and find people whose aesthetic you're drawn to like find somebody who, when you look at their photos, it's like you finding that photo of mine and including that in your brand, you know, I get a lot of clients from Pinterest for like, I was creating a a brand new board and I noticed like 80% of the photos I was pinning were yours. So I thought I'd reach them out. It's like, you know, find someone whose work. You just feel like, Ooh, I love that. Like, that's it. So start there. And then number two is like, get on the phone with them because it is so fundamental. Unlike most photography. I mean, this is not true. Healing was, but especially, I'll say this, especially for personal brand photography or brand photography, anytime you are the face of your business.

Speaker 3 (27:34):
And that connection is what people are essentially wanting to invest in. Like you want to get on the phone with someone and you want to feel connected to that. You want to feel like they're going to bring that version of you out. So that would be number two. And then number three is like, this is, this is not a casual investment. W you know, great brand photography can mean the difference between I say, I used to have this somewhere when I was, I was like, you know, you can have a thousand dollar website, and if you've got great brand photography, it's going to look like a $20,000 website. You know, you, it can make the hugest impact. And in fact, it's so cool because on my Instagram, even I notice that the highest engagement I get is always when there are personal branding photos of me and just see, and professional ones, professional. Yeah. Photos of me get the highest engagement. And

Speaker 5 (28:29):
So it's, so this, this, especially in this era, when, so,

Speaker 3 (28:33):
So much of how we are going to interact with our clients is going to be virtual. How they're going to find us how they're going to connect with us through our marketing, do not be like D like, just go for it. I think is what I'm saying. Like hire someone you were really excited about and go for it because it, it will be, it will be an investment that pays for itself quickly. Absolutely. Because you can use those photos on everything. It's not just on the website. Right. You use the most social media on all of your marketing, like totally. And how, and how much were they impactful? I mean, like when I say that I get the most, it's like some, I mean, some of these photos I've posted two or three other times, they're like, some of them were like three or four years old for me, you know, like, it's those phones. It's just about, if it's a, if it's a photo that is is, allows the viewer to feel like they're just really sharing a moment with you and the quality of the photo is beautiful and professional, like they will again and again and again. So I have, this is the last question. Great. What if, like, when did you tell people to refresh? Like when would you say,

Speaker 1 (29:42):
Oh, you probably should get some more pictures done, right? Yeah. I'll tell my clients one thing, but I'm curious to see what you say.

Speaker 3 (29:48):
Well, there's a few things. I mean, the first is like, if you have made a dramatic change, like that's number one, like we want to see you. I mean, sometimes I have clients who I, who have resisted because they've their body's changed, you know, they made they've put on weight. And so they've resisted and they've been using photos that are like eight, 10 years old and they look really different. And, and so, I mean, number one is, if somebody's not gonna recognize you from your photo in real life, like 100%, and it's like, it's hard sometimes. Like we want to, we all want to be fit. Unfortunately. I mean, that's the odd, God's honest truth, but what really matters is people like Pete, but that's our own story. Our clients want to know that they are connecting with us. They don't care about, unless, you know, they're looking for somebody who's going to be like a thin coach, you know?

Speaker 3 (30:39):
Like, like they just want to feel like they're with us now. So number one, like if you are looking at your photos and you're like, I can get by, but it's not really like for sure, not time. Number two, it depends on the frequency with which you are using your images. So if you have a big reach in your car and you have a strategy that includes posting multiple photos weekly if you are launching multiple programs annually, if you are like you, you know, speaking on different stages or podcasts or events, like I recommend greater frequency. So at least once a year, if not more, if you are stepping into an, and I also say like, if you're thinking about doing it, trust that instinct. I think sometimes people hold off because they want more clarity about their business. And sometimes you actually need to get into it before you can get the clarity. And so trusting that, like, there will be an evolution and that you, like, you can take photos now that will serve. Even if you're still defining who your market is or who your clients are. It's like, if you have a sense of what it is, you're offering the world, you don't need to have all the specifics checked yet. That will, there will be an evolution. Absolutely.

Speaker 1 (32:00):
Because I've noticed that too, with the development of my program this year, it's like, I'm like, Oh my God, I need a picture of me doing this. I need a picture of me doing this. I need me a bit. And now I have a list for you, you know, for the next time that we do it together. And it's just like, Oh, I want to know. I didn't know that last year.

Speaker 3 (32:18):
Totally. And also you needed those photos to get to this point where now, you know, this is the next iteration. And so it's like, it's like trusting that like, Oh, this is an evolution. Absolutely. Absolutely. Any last words,

Speaker 1 (32:32):
Is there anything else you want to tell the PA the folks about is, do you have a free offer or anything like that to God? Oh, girl, I should have come up with a free offer. It's all good. You don't have to have a free offer. You have plenty of offers for them to partake in. I have plenty of offers and I would love for them to just, you know, find me on all the channels. You know, we've got we've got, Oh, we do have a, we have a couple of cool things that they can sign up for. We've got a cool guy, actually, this guide. I'm so proud of it's the AC how to ACE, any photo shoot, love it. Like, there is so much in this guide. I mean, there's practical, there's mindset, there's everything. So you can go to my website and find that Wendy Kay, yalom.com.

Speaker 1 (33:17):
I'm sure we'll put it in the show notes. And they can find everything there. And so, yeah. And then, and then they'll be on my list and they'll get emails and, you know, following you on social. I'm just so grateful. I'm just, I just think you are such an extraordinary woman. You look so totally beautiful. Your hair looks amazing, like working on it. It's very good. It's working. I'm just super proud to be a part of this, this, the look I'm flattered that you decided to say, yes. I'm like, okay guys, y'all might not notice, but when do you works with like really high level people? I'm not going to name drop right now, but super high level folks. So I am grateful that you decided to be here too. Yeah, it's an honor, sweetie. Yeah. So guys check out Wendy. She's on Instagram. She's on Facebook. Like she has all of the best photos. You'll probably see her stuff all over Pinterest too. Cause we're pinning all of her photos, those book covers and such, and you know, go and grab her free guide and actually go and book a photo shoot with her. I promise you it's like, it was one of the best experiences of my life, but it was hands down the best photography experience I've ever had and I've taken a good bit of pictures. So thank you. I'm so honored girl. Thank you, God. Thank you.